Aim Luxe: Nugent Marketing
Luxury Watches · Watch Dealer · Dubai

Aim Luxe

Aim Luxe is a Dubai based luxury watch dealer sourcing rare and hard to find pieces, from Rolex and Patek Philippe to Audemars Piguet and F.P. Journe. We run their organic content across Instagram and TikTok, turning every piece into a reason to stop scrolling.

LocationDubai, UAE
PlatformsInstagram, TikTok
563K
Organic Views In 8 Weeks

What We Achieved

563,123 organic views across Instagram and TikTok in under two months

18,388 total engagements from 40 pieces of content

5.4% average engagement rate on Instagram, well above industry benchmark

Top performing Reel hit 17.8K views at 10.1% engagement

The Brief

About This Project

Aim Luxe deals in serious watches: Rolex Daytonas, Audemars Piguet Royal Oaks, Patek Philippe Aquanauts and one off custom pieces most people will never see in person. The brief was to bring that world to Instagram and TikTok without losing what makes it feel exclusive, using storytelling, humour and hooks to make rare watches feel accessible to scroll past and impossible to ignore.

Work Delivered

What We Did

Content We Created

Campaign Work

The Reveal
Buy One For Yourself, Buy One For Her
Maybe You Just Need A Skeleton AP
I Can See The Future
Watch AP
My Favourite Part Of Driving
POV: A Watch For The Abu Dhabi Grand Prix

Photography

Shots From The Case

Aim Luxe watch case shoot, Dubai
Aim Luxe Richard Mille on wrist
Aim Luxe watch collection case

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