Beyond the Mall is a UAE based marketplace highlighting small local businesses and founders. We shifted the content strategy from direct selling to community storytelling, creating deeper connection with their audience. We also navigated sensitive moments: Ramadan, Eid, and periods of regional tension: ensuring content remained relevant, warm, and appropriate.
160,173 total views in Q1 up 125.7%
36,700 accounts reached up 104.1%
1,200 link clicks up 445.1%
2,300 content interactions in a single quarter
The Brief
Beyond the Mall is a UAE based marketplace highlighting small local businesses and founders. We shifted the content strategy from direct selling to community storytelling, creating deeper connection with their audience. We also navigated sensitive moments: Ramadan, Eid, and periods of regional tension: ensuring content remained relevant, warm, and appropriate.
Work Delivered
Content We Created
Real Results
Beyond the Mall Q1 Instagram analytics straight from the dashboard.
Client Testimonial
"Working with Nugent Marketing has been an absolute pleasure. They were incredibly fast, responsive, and proactive throughout the entire process, with no downtime or delays. Their energy, ideas, and commitment made a real impact, and I'd highly recommend them to anyone looking to elevate their social presence."Rhia Woodall CEO, Beyond The Mall
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