Closer: Nugent Marketing
Fine Jewellery · USA Market

Closer

CLOSER is a fine jewellery brand offering lab grown and natural gemstones, targeting the US market. We worked closely with CLOSER to build a clear, elevated brand foundation ahead of launch.

LocationUSA
PlatformsInstagram, TikTok
100%
Brand Built From Scratch

What We Achieved

Clear, differentiated brand identity established

Full go to market strategy delivered

Strong foundation to scale into the US market

Brand and content system ready for launch

The Brief

About This Project

CLOSER is a fine jewellery brand offering lab grown and natural gemstones, targeting the US market. We worked closely with CLOSER to build a clear, elevated brand foundation ahead of launch: developing full brand positioning, go to market strategy, and content direction to ensure they entered the market with confidence and clarity.

Work Delivered

What We Did

Strategy

Our Brand & Content Strategy

CLOSER brand book CLOSER brand mission CLOSER brand problem statement CLOSER brand solution CLOSER brand positioning CLOSER brand manifesto CLOSER audience overview CLOSER brand values and mindset CLOSER customer personas CLOSER visual content ideas

Content We Created

Campaign Work

📹 Video content coming soon.

Work With Us

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