This has been one of our busiest months yet. We onboarded a brand new client, grew the team, and signed on someone new we cannot wait to tell you about. Here is what has been going on behind the scenes at Nugent Marketing.
Aim Luxe officially onboarded, our newest luxury client
2 new team members joined Nugent Marketing this month
A brand new client signed. Announcement coming soon
Busier and building faster than ever
The Full Story
We kicked off the month by onboarding Aim Luxe, a luxury brand we have been looking forward to working with for a while. Their strategy is already in motion and their first shoot is being planned, so keep an eye out for that content soon.
On the team side, we welcomed two new faces to Nugent Marketing. Growing the team has never just been about adding more hands, it is about finding people who genuinely get what we are trying to build. Both of them do, and we are already feeling the difference in how much we can take on for our clients.
And to finish the month off properly, we signed on a new client. We are not naming names just yet, that is their news to share, but we will be shouting about it the second we can.
Big month. Even bigger ones coming.
This Month, In Short
Beyond Our Own News
A few general marketing shifts we're noticing across every client account this month, not just ours.
Swipe posts are outperforming reels for several of our clients right now. People want to slow down and actually read, not just scroll past a video in half a second.
Reels in the 60 to 90 second range are starting to beat the ultra short 15 second clips, as long as every second earns its place. Speed still matters, but so does giving people a reason to stay.
People are searching TikTok and Instagram the way they used to search Google. Captions and on screen text need to actually answer a question, not just look nice.
New content gets tested with your existing followers before it goes anywhere else. If they are not engaging, it is not going viral. Consistency with your community matters more than chasing one big moment.
None of this changes our approach, if anything it backs it up. The brands winning right now are the ones willing to look a little less produced and a lot more human. That has always been our whole philosophy, so we are not complaining.
Every new client and every new hire is proof that what we are building here actually works. I am so proud of this team and genuinely excited for what is coming next.
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